Sky Sports

Do the Fold

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Partnering once again with longtime collaborators Joseph Kahn and HSI London, Ingenuity signed on to do the visual effects for a peppy new commercial for Sky Sports.

The spot features various people folding their flat screen TVs down to phones, and unfolding their phones to become tablets and laptops so they can take the big game with them wherever they go. After supervising on set in London, our team of L.A.-based artists worked within a tight two-week timeline to insert CG flat screen TVs into the spot, and roto-mate the actors and cell phones.

Project Info

  • AgencyBrothers and Sisters, London
  • DirectorJoseph Kahn
  • Production CompanyHSI London