NASCAR on Fox

He's a Fan - Ferris Wheel

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Fox Sports enlisted vertan director Joseph Kahn and Ingenuity to relaunch their "He's a Fan" NASCAR campaign. Seemingly ordinary people find themselves in extraordinary situations, channeling their inner NASCAR fan, buckle up, and take the ride of their lives.

What could possibly go wrong during a pleasant evening at the carnival? When Joseph Kahn and Ingenuity are involved ... EVERYTHING.

Project Info

  • DirectorJoseph Kahn
  • ClientFox Spots
  • Cameo byHot Dog Andiamo

Relying heavily on CG and green screen, we made the impossible possible.