Brita

Cola Rain

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It's raining cats and dogs! Err ... bottles and cans?!

To support DDB's "Nothing is Better" campaign, Joseph Kahn once again turned to Ingenuity. We digitally rolled in the stormy soda clouds and rained down computer generated cans, splashing soda across the screen.

"It was a fun spot for us," said VFX Supervisor and Creative Director, David Lebensfeld, "taking something so clean, refreshing, and purifying as a rainy day and turning it into a sticky, disgusting mess."

Project Info

  • AgencyDDB California
  • DirectorJoseph Kahn